“Marketing you can measure” isn't a slogan, it's the order of work. Every project — a website, ads, social media or a chatbot — goes through four steps. At each one you know what's being done, what it costs and what should come out of it.
Before the first dollar goes into ads
A system where every lead is visible
Test first, then scale
In plain words and in money
Try it yourself: the unit economics calculator.
| Channel | Spend | Leads | Cost per lead | Sales | Cost per customer | Revenue | ROAS |
|---|---|---|---|---|---|---|---|
| Google Ads, search | $2,000 | 52 | $38 | 9 | $222 | $8,100 | 4.05 |
| Meta Ads | $1,000 | 31 | $32 | 3 | $333 | $2,400 | 2.40 |
| SEO and articles | $750 | 18 | $42 | 4 | $188 | $3,200 | 4.27 |
| Total | $3,750 | 101 | $37 | 16 | $234 | $13,700 | 3.65 |
ROAS is revenue per dollar of ad spend: the higher, the better the channel pays off.
Week 3. Spent $920, 24 leads, $38 per lead — target under $45.
What I did: paused 3 ads costing over $75 per lead, added 12 negative keywords.
Next: testing a headline about same-day service.
Yes, but for small projects step one takes a day or two, not weeks. Without the numbers you can't tell whether ads will pay off, and without tracking you can't tell which channel works.
That's common. We start with what you have, estimate the rest from the market and set up tracking right away — in a month or two the numbers are your own.
A short one weekly by message, a detailed one monthly. Plus access to Google Analytics and the ad accounts, so you can check everything yourself.
Yes. Most often people order the calculation on its own — step one already shows whether ads are worth launching and where.
Send a couple of lines about your business — I'll reply within one business day with the first step and its price.
Email me