If customers only pick you on price, they don't see any difference between you and competitors. A brand platform is a set of clear answers: what sets you apart, who you're for, and how to talk about it. Everything else — the site, ads, social media — builds on top.
Interviews with you and, where possible, your customers: what actually drives their choice. Plus a competitor review.
We put together positioning and messaging options. We discuss and pick what sounds like you.
A final guide: positioning, audiences, messages, tone. Short and practical — something people actually use.
We show you how to apply the platform to your site, ads and social media. We can implement it together if you'd like.
To stop competing on price alone. Once it's clear what sets you apart, ads bring in customers more cheaply and customers push back less on price.
No, it's about meaning: what to say and to whom. Logo and visual identity come next, and a designer will do a much better job with a finished platform in hand.
Usually 2-3 weeks: research, drafting, discussion, final document.
One working document: positioning, audience profiles, key messages and tone of voice — with example copy for your site and ads.
Yes. We start with interviews: the owner, one or two people who talk to customers, and a few customers if possible.
If needed. The platform becomes the basis for the website copy and the ad messages.
Send a couple of lines about your business — we'll reply within one business day with a firm price.
Email usinfo@m4rketing.com