When ads sort of work but the money isn't growing, the problem usually isn't the ads — it's the lack of a system. We break the business down by the numbers: unit economics, competitors, channels — and build a plan for what to do, in what order, and what it will bring in.
Interviews with you, access to the numbers: sales, average order value, current ad spend.
We run the economics, review competitors and demand. This is usually where the first leaks turn up.
We put together the document: findings, priorities, a channel plan with budgets and expected numbers.
We go through the strategy together, we answer questions. From there — you implement it yourself, or we do it together.
It's a working document with numbers and a sequence of actions, not an 80-slide deck about brand mission. Every recommendation is backed by a calculation.
The smaller the budget, the more expensive a mistake is. For a small business, strategy is how you avoid burning six months and a lot of money on channels that were never going to pay off.
Usually 3-4 weeks: a week for discovery and data gathering, two for analysis and the document, plus some time for revisions after we discuss it.
That happens a lot. We work with what exists and estimate the rest from the market — and set up tracking so you have real numbers in a couple of months.
If you want. Websites, ads, social media and bots are our services; you can also hand the plan to your own team.
Sales and ad numbers if you have them, a call about your customers, and answers to a short questionnaire.
Send a couple of lines about your business — we'll reply within one business day with a firm price.
Email usinfo@m4rketing.com