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Case study · Own project · YouTube

Alex ZloW — a business YouTube channel with 25,900 subscribers and 2.6M views

The founder's own channel. Since 2015 it has been a business blog: breakdowns of small businesses with real numbers, from street food and coffee vending to sticker printing and payment kiosks. Since 2026 it covers marketing. The whole cycle is done in-house: topics, scripts, filming, editing, thumbnails and promotion.

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The task

Build an audience of entrepreneurs on YouTube from scratch: publish videos people watch to the end and subscribe after — without a studio or a team.

What was done

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